Fractional CMO
Marketing works just well enough that you can’t stop. But nobody owns it.
The AI-augmented fractional CMO: senior leadership backed by the systems layer we run our own agency on. The judgment of a $250K hire without the $250K... roughly, anyway.
Your operator
Alvin Ding runs it. Personally.
Ex-Airbnb, ex-Upwork growth. Six years running Rise. $200M+ deployed in paid media. LinkedIn
We run at most 3 fractional engagements at a time. The attention problem we criticize agencies for doesn’t get a pass here.
“Alvin is a powerhouse. He brought insightful guidance on messaging, and strategy for channel mix and measurement that reflected his expertise running paid marketing.”
Jessica EnglishNZXT
The engagement
What you actually get
Strategy and prioritization
What to do this quarter, in what order, and what to ignore. Re-cut weekly against your actual numbers.
The AI operating layer
Monitors on your spend and funnels, analysis on your search terms and creative, reporting that ships itself. Leadership with instruments, not opinions.
Senior execution oversight
Your team, agencies, and freelancers get direction and a quality bar from someone who has run this play at scale.
Formats
Two ways to run it
Advisor
The marketing brain on tap
Async access, a weekly priorities pass, the systems layer watching your accounts. For brands that have hands and need direction.
Operator
The full fractional CMO
Owns the strategy, leads your team and vendors, reports to you like an executive. For brands that need the direction and the drive.
Built for founder-led brands doing $1M-$10M. Bigger and want the full engine? Look at full-service. Want the systems without the leadership? We install those too.
One application
Tell us where you are.
One form, two minutes. A senior operator reads every application... no SDR, no discovery-call maze... and replies within two business days with an honest read. Even if that read is: you don’t need us yet.