Case Studies
Proof > promises
We don’t just talk about growth. Here’s how we’ve helped brands cut waste, scale profitably, and build predictable acquisition systems.
Marketplace · Airbnb · founder’s in-house years
Global host acquisition
Needed to drive new hosts globally while reducing CPA.
- Expanded paid search into new personas (investors, homeowners)
- Built multilingual global campaigns with automation + LTV modifiers
RESULT +73% new listings YoY, CPA ↓18%... roughly 5% of total global Airbnb host growth in 2019
Apparel · Shinesty
The efficiency reset that held
Popular apparel brand was overspending on branded search (non-incremental) while underinvesting in true top-of-funnel.
- Divested from non-incremental brand spend
- Aggressive non-brand keyword testing
- Segmented shopping campaigns focused on new customers
RESULT Cost per purchase ↓36% in a year... and blended ROAS has held 30-58% above the old baseline every year since.
CPG · Sunrise Flour Mill
Sales up, CAC down
Heritage flour brand wanted to scale aggressively but sales were slipping and CAC was rising.
- Expanded categories and audience targeting
- Leaned into “better-for-you food” zeitgeist with fresh creative
RESULT CAC ↓30%, sales ↑40% YoY
Apparel · Bandolier
Margin recovery + growth
Category-creating handbag/phone case brand facing declining sales and weak margins.
- Improved email flows and audience segmentation
- Cut wasted spend; shifted to profitable non-brand campaigns
RESULT +40% new customer ROAS, −17% ACOS
Marketplace · MX Locker
Transactions scaled + GMV growth
Leading motocross buy-sell platform hit a ceiling on new buyers and GMV.
- Shifted budget to top-of-funnel (Google + Meta)
- Launched shopping campaigns and new creative
RESULT +80% new buyers, +40% increase in GMV
AI Startup · Sudowrite
From zero to revenue
Bootstrapped AI startup with brand-new Google + Meta accounts.
- Scaled from 0 → $800K in paid revenue
- Built wide base of profitable search keywords
- Robust message testing on Meta creative
RESULT Immediate profitability at 2.5x ROAS
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