Our process

How we do what we do for you

You know your business. We know growth marketing.
Together, we partner to take your revenue to new levels.

Our 4 stage process augments your knowledge with ours in the most efficient way possible.

1    Understand

Listen

We start with a listening session, where we gather context about your goals, your target persona's motivations and hesitations, and what you've tried in your marketing.

Audit & Align

After getting an initial lay of the land, we access and dive into your accounts to perform an audit of opportunities.

We walk your team through the audit, highlight areas of improvement and unlocks, and reach alignment on what direction to move in next.

2   Assess

Strategize

With alignment achieved, we begin crafting a multi-channel strategy to reach your target persona at the right point in their journey towards your offering. We recommend audience targeting, channel mix, and timelines.

Suggest messaging

With audiences and channels defined, we build a creative brief and brainstorm full-funnel messaging across personas.

We collaborate with your design resources to bring the necessary ad assets to life.

3   Activate

Launch

With assets ready, we implement measurement for your funnel and each channel, load up creative,
and enable campaigns.

Learn

As data accrues, we report and assess performance, sharing observations and insights.

4   Optimize

Test & Iterate

Adjust investment mix to skew towards higher performance, formulate new hypotheses, test bidding, test creative, and refine audience targeting.